The Croft
Box Clever: Selling Meat Boxes Direct from Your Farm
Box Clever: Selling Meat Boxes Direct from Your Farm
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Box Clever
Learn how to sell your own meat boxes direct to customers
Are you a farmer, crofter or smallholder thinking about selling your own beef, lamb or pork direct to customers?
Box Clever is my practical course based on 14 years experience selling beef and lamb from our croft in the far north of Scotland.
It’s designed to help you understand:
• How to get started
• Food hygiene and paperwork in plain English
• Pricing your boxes properly
• Marketing without feeling fake or pushy
• Packaging, transport and customer systems
• How to keep it simple and manageable alongside normal farm life
The course has recently been fully updated, with a much bigger workbook packed full of practical advice, examples and systems you can actually use.
This isn’t a quick fix AI course, it’s honest, practical help from someone who actually does this for a living.
Course Options
Instant Access Download: £40
Work through the course in your own time.
Includes:
• Full updated workbook PDF
• Templates and example scripts
• Practical guidance and resources
Group Course: £140
Tuesday 12th & Wednesday 13th May 2026, 7pm
Two relaxed live Zoom sessions with plenty of time for questions.
Includes:
• Live teaching
• Full workbook PDF
• Templates and downloads
• Ongoing support afterwards
The only live Zoom Box Clever course I’m running this year.
One-to-One Sessions: £240
A tailored 2 hour Zoom session focused on your own farm, setup and ideas.
Ideal if you want more in depth support and help building a system that works for you.
Includes the workbook, downloads and future updates.
Please contact me for availability.
A message from Hazel after taking the course
“Today was my first delivery day for the meat boxes. I’ve been on the go all morning delivering boxes.
And I wouldn’t have done it without your help. Your course really put me in the right direction.”
If you’ve been thinking about selling direct for a while, this course will help you get started with more confidence, and a lot less stress.
Sally
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We really enjoyed the course and it demystified producing meat boxes, thank you. Relaxed, friendly, fun and informal sessions via Zoom. Full of practical information balanced with suggestions and ideas gained from experience. Very supportive and inclusive and helpful, friendly follow up.
Over priced.
For the information that is included within the ‘book’ I found it stating the obvious & not really giving any information at all. Very minimalistic.
If I saw a printed version in a store for £40, I would not have purchased & thats considering printing costs.
Great for starting out or to help enhance knowledge
So helpful !
Being just about to launch our beef boxes it was super useful to meet with Sally to hear about her setup and talk through our ideas. We really zeroed in on what we wanted and she helped us grow our confidence 😊 Would recommend to anyone thinking of or already selling meat direct!
The course was everything I needed from start to finish with every bit of information covered. The attention to detail was superb with tips and suggestions, more importantly, what a difference it can make to your farm takings. Sally is ready with answers and can win over any sceptic about how amazingly successful your sales can become. Worth every penny and pays for itself after a few kg of meat sold.